What Photographers can do with Augmented Reality.
It is now obvious that the AR/VR market is increasingly and quickly becoming a mass market, attracting interest from consumers and professionals from many areas, from industry to architecture, from marketing to publishing. By 2020, the AR/VR market is expected to reach almost 19 billion dollars in sales, including hardware and software. The chance that augmented reality presents to content producers is to give viewers a fun way to explore traditional media by making it live rather than just still. This is particularly true for photographers, who employ several technological and digital tools but ultimately produce static content in the form of printed or digital images. I have examined a number of use cases associated with their business in an effort to determine what they could do to provide more dynamic and engaging products, assisting them in understanding how they could surprise their customers and set themselves apart from the competition. Since a photographer and a videogra...