It is now obvious that the AR/VR market is increasingly and quickly becoming a mass market, attracting interest from consumers and professionals from many areas, from industry to architecture, from marketing to publishing. By 2020, the AR/VR market is expected to reach almost 19 billion dollars in sales, including hardware and software.
The chance that augmented reality presents to content producers is to give viewers a fun way to explore traditional media by making it live rather than just still.
This is particularly true for photographers, who employ several technological and digital tools but ultimately produce static content in the form of printed or digital images.
I have examined a number of use cases associated with their business in an effort to determine what they could do to provide more dynamic and engaging products, assisting them in understanding how they could surprise their customers and set themselves apart from the competition.
Since a photographer and a videographer produce a lot of information, it is easy for them to develop augmented reality products and services based on the material they currently have. Here are some instances of what photographers may accomplish with augmented reality:
- Immersive Photo Albums With Augmented Reality
To compile all the images from a particular event, such as a trip, wedding, birthday, or other memorable occasion, photographers produce photo albums. Their photo albums are printed items with a conventional method of use: individuals flip through them to view the images.
But today's photographers accomplish much more. They produce excellent movies, 360-degree photographs, and even video clips using drones. Such content must instead be seen individually on a computer, smartphone, or smart TV; sadly, it cannot be included in a printed picture album.
The ability to visualise slideshows, films, and 360-degree content on a device, often a smartphone, has now been made available with augmented reality apps.
- Visualization of 360 photos and Videos
Photographers who capture panoramic and 360-degree images and movies are unable to use printed materials to enable their clients to view that type of content. It goes without saying that a smartphone is a minimum requirement for viewing 360-degree material. Photographers may quickly generate 360-degree material that their clients can access by scanning a photo that they already have in their photo album or that has been printed by utilising an Augmented Reality platform in conjunction with a mobile software like AR-media Player.
- Photo Exibitions with Augmented Reality
Using an Augmented Reality software and platform, it is simple to increase the interest level of a photo display. Each image from the show can be linked to other multimedia materials, enhancing the visitor's enjoyment of the space.
An augmented reality programme like AR-media Player can activate extra content including photographs, videos, and 3D models by scanning a photo.
By utilising a variety of available AR applications, photography professionals may use augmented reality to make the most of their job and improve the quality of their images and films. With AR, you can effectively surprise customers, differentiate yourself from the competition, and sell higher margin services and goods. For photographers, AR-media is the best tool for creating and sharing augmented reality projects because it doesn't require coding knowledge and lets users produce AR material using a straightforward visual process.
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